Dan Uyemura

Dan is the CEO of PushPress - one of the largest gym software tools on the planet - and is a former CrossFit gym owner. He now spends most of his time being a business owner, an ultra running, and a family man


Ex Gym Owner Re-invents Gym Software

August 2, 2021
Dan Uyemura

Ex Gym Owner Re-invents Gym Software

With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, Dan combines the mindset to innovate new web based products with the ability to deliver the finished product.

At AOL Userplane, he has worked on a number of projects which will add value to Userplane's partners. He also has begun development of a Userplane API which will allow other web application developers to hook into our comprehensive suite of web based communication, content,and commerce products.

Previous to AOL Userplane, Dan worked for Deluxe Labs - helping them build and maintain a web based supply chain and warehouse management application. This application facilitated the storage, ordering, shipment, and tracking of virtually all theatrical marketing materials for the major movie studios to North American movie theaters.

Dan's entrepreneurial efforts included Flikzor, a web based video commenting system, which he worked on with Dave Gentzel - a current co-founder of SocialMedia. In 2004 Dan built a social network aimed at connecting commerce partners. In 1998 Dan was a partner at Mixture, Inc. which was a precursor to the social network phenomenon that took off in 2000. Mixture obtained a Series A round of funding from angel investors.

Dan graduated with a Bachelors of Arts in Business/Economics from the University of California at Los Angeles. While there, he specialized in computer programming and started his first business, a web application development and consulting firm.

Being the walking oxymoron he is, Dan currently is a partner and coach at Torrance CrossFit; preaching functional movements to the masses. He also is the CEO of PushPress - a business management and billing platform for boutique gyms.

Specialties: full stack web application development, product development, rich internet application development, web 2.0, coldfusion, php, sql, javascript, ajax


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Episode Transcript

Cory McKane  0:00  
Yeah, there we go. Let me Oh yeah, we're already recording. Just kidding. Alright, sweet. So I'll have like a full intro that I'll add into it later on. But if you want to do a quick intro for yourself, we'll go from there. What like who I am or whatever, who you are what you do all that fun stuff. Yeah. Well,

Dan Uyemura  0:15  
Dan wimmera CEO and a co founder of pushpress, which is a boutique gym management software platform. You know, our job is to help boutique gyms build better businesses through automations and scaling been in this space. I don't know if what you want to talk about in the future, but I'll just kind of preload it. Yeah, my background is basically this like I was a computer programmer. I've been an entrepreneur, my whole life went to college right around the time the internet blew up, like I graduated 99 on the six year plan, right? When I graduated, I started a startup during the.com boom bubble, which blew up with the bubble. felt really shitty about losing someone else's money, because we had investors a little bit of bad way.

Cory McKane  0:54  
I live in a battle like, yes, yes.

Dan Uyemura  0:56  
Okay. Yeah, we were actually building a site called mixture calm, which because I was writing college. So we were building like a college community that was basically my space without the third degree of friends. So we just had you could friend people, but you couldn't, he couldn't see like their network of friends, which is where we missed, I guess, was decimated with the.com explosion. So I went to go work for a bunch of startups because it kind of satisfied my need to be in the startup space. And coding worked in the startup space for like another eight years or so and then had kind of like a midlife crisis and quit. I was working at MySpace at the time, I was probably 30 pounds overweight, sitting in coding all day long drinking Coca Cola. And then I quit joined a gym. I loved it so much. I opened a gym. And then once I open the gym, I realized the software was not what I knew I could build, because we built I was a software builder. And yes, history. Yeah, that's awesome. I

Cory McKane  1:46  
always forget that you're you have a software background. And I also want to say that I've never known how to pronounce your last name. And I always just say, Dan, what can you say it again,

Dan Uyemura  1:56  
it's like w a y mira, we can get super technical why this is like the blurb use for the intro. But if you want to get the Japanese Japanese name, it's technically supposed to be up and up. And it's supposed to be pronounced way, way more. That's way cooler. So if you want to like a samurai, you say way mo da.

Cory McKane  2:17  
Su it sounds awesome. I'll start having a sword telling everyone that's your last name. So there we go. Bigger. Well, I've always just said Dan, I've never was I've been too scared to say your last name wrong. And that I always forget to ask you what it's what it how you pronounce it. So yeah, I totally forgot you had a coding background though, which definitely helps with pushpress. Do you do any coding yourself? Or do you leave that to the the coders getting less and less, but I've probably literally wrote almost a million lines of code for pushpress.

Dan Uyemura  2:42  
I mean, the cool thing about being an entrepreneur and this is like the journey you're on. And if you're a fitness trainer or a gym, it's the same thing, you should get to the point where you can hire people who are better than you at everything. So now it's like my engineering team is like the shit they're doing. I can't even participate in so slowly. They're like putting me in a corner where I cuz I like to code. And just like slowly, it's like they're taking these things away from me, because like they're making it more complicated than I understand. They're using different programming languages, or it's way over my head. At this point, I still do code actually just worked on a partnership app with a nutrition company for us recently. That was the last thing I've coded just went live today. But I'm busy running the company now more so doing podcasts and shit.

Cory McKane  3:22  
Exactly. I think that's true of both the tech and, and fitness world. If you're a personal trainer, if you own a gym, whatever. Like it's just figuring out that that point where like, I shouldn't be doing this anymore. And for me, I realized that early on with videography and photography, I just realized I had this big old camera that I bought, which you don't need that big of a camera, and I would just take it everywhere and do the videos of like shit. And I was like, You know what, now that I hire photographers to do it, it's just beautiful. My thing is, I love designing products. So I love doing that. And that's that's your coding, what would you What would you say as a gym owner is the equivalent of that, like At what point as a gym owner where you're like, I need to stop doing x and y and then hire someone for this.

Dan Uyemura  4:00  
I mean, I knew it all along as a gym owner because as a gym owner, I was also building pushpress. And through the journey of needing a gym owner pushpress became more and more successful, so I had to focus less and less on the gym. So it became very clear to me that I had to hire people to run the gym. We've always paid coaches in our gym from the get go. It's an easy concept to understand that you need to let go of the reins and hire people or get people around you to specialize in things. It's really hard to do in practice. So if you're struggling with that out there, you're not alone. Like we've all gone through it. We all go through it. I still go through it. I still write code. I shouldn't

Cory McKane  4:32  
Yeah, exactly. Yeah, I still I still mess around with designs literally every single morning so I needed something I just stopped doing but when it comes to your gym, but what was the name of your gym or set up so I had to my first gym was LX CrossFit, which was right by the LA airport. And then the second gym was in El Segundo. Where is it? Technically it

Dan Uyemura  4:51  
was in LA but it was right around his base at four or five in the 105 Interchange. There's a little industrial complex

Cory McKane  4:56  
there and all these great they're very cool.

Dan Uyemura  4:58  
Yeah, and then uh The second was called Torrance training lab, which was originally fit lab, but we got sued. And so we became Torrance train run

Cory McKane  5:06  
waves who sued you? Oh, it's not uh, aren't they like a investment group or something like that? Oh,

Dan Uyemura  5:12  
so that's the thing is Yes, they are. But they weren't around at the time we open fit lab. I don't think I'm pretty sure. We got sued by this is a story. So there's a nutritional supplement company here in Torrance in the same city as us called Lindbergh nutrition, and they own product lines that they sell in their in their store. And one of the product lines is protein powder, whatever is called fitness laboratories. Oh, no, come on. Now, this company. I mean, honestly, they wouldn't have sued us. But this company's headquarters was around the corner from the gym that we opened, right? So it was literally like the worst, just the worst set of circumstances. And they, you know, told us we couldn't use a name and you know, threatened a lawsuit and all this stuff. So we just changed it.

Cory McKane  5:50  
That's I know, I had the same thing with Pep with perfect. Yeah.

Dan Uyemura  5:53  
But the irony of it is, is there's like three or four fit labs alone on the pushpress system, like they're fit lab is everywhere, like gems are named all over the world everywhere. And now there's an investing company called fit lab. And I just thought it was funny. We got sued for it. We're just as tiny as gym that had like eight members at the time. So

Cory McKane  6:10  
like, what Simon worth their time. Probably was just the vicinity thing. So So at what point did you decide that you were going to leave the gym world and then 100% focus on push press? And why did you do it?

Dan Uyemura  6:25  
I mean, dude, honestly, there were several moments, I remember distinctly where I was like, I'm gonna fold up, push, press and focus on the gym. It was just out of necessity, like push press, we knew it had the potential of being big, but it was more of a home run, play. And the gym was like, we're hitting singles and doubles over there. So yeah, I mean, honestly, there was many nights where I was like, push presses never gonna take off. This is so much work. Nothing's happening. I'm out, right. But we stuck it through. Luckily, I had two other partners. And it's almost like a workout buddy, right? Like, when you don't want to go to the gym and your buddies, like, yo, get dressed down here, we're going to be the same thing. And on any given time, one of the three of us might have been feeling a little bit about the company, but the other two were like, yo, get get your shit together. And let's keep working. You saw it through and it just became inevitable at a certain point, like, my time became more and more needed on the pushpress side, and I just had to make make it wasn't even a choice how to make it just was the case. And did you just hand over the reins to someone else? Or did you sell the gym? Or what was that process? Yes. So luckily, I partnered at the last year with with to my friends Jamie and their sisters, Jamie and Lexi Hagia, and you know, they're super embedded in the gym space, and they love the gym. And they just bought me out of my shares for the money I put in. And now they're they're still running.

Cory McKane  7:37  
They use push press. push press claim number one. Yeah. So I say if they didn't, we would have deleted anyways. But yeah, I'd love to do use it. Absolutely. Oh, when it comes to push press, like if I'm a gym like why am I using you guys?

Dan Uyemura  7:52  
Let's kind of back that up. Because I don't like making podcast any kind of a pitch right? And and I like teaching things. And so like, let's let's talk about what software is because I think a lot of gym owners, this might go over their head and Fitness Trainers to write what is we strive to a personal trainer, or what is pushpress to a boutique gym owner. And really what it is is leverage, right. And this is the same concept of why you hire a coach or why you hire an executive assistant. Because it allows you to leverage your time because the time your time is the only thing you can't ever get back and you don't even get to spend it. It's just taken from you. Right, your time is goes. But it's the right way to look at time. Because if you think your time I hear I just wrote a blog post about this. I hear people all the time say Time is money time is my best asset. No, it's not. It's your greatest liability. It earns you nothing if you sit around idle, right? It's just spent what is leverage, right? leverage allows you to spend your time focusing on the things that are important, but getting shit done that are not to say they aren't important, but they aren't worth your time. So if we go back in the gym space, dude, there was a point there was a time in the world where people had to collect gym and gym fees manually, like Oh, you're coming to my gym, hey, you owe me 150 bucks, I need that 150 bucks and then they might write you a check and then you'd have to drive to the bank and cash it and then you know like and then you would make a little entry in the journal and then your coach would see that entry and know that they can come to the gym fucking inefficient, right? Like Think of all the man hours wasted. So why should you use any software to give you leverage can give you time, right? I think people focus too much on the cost of it and they focus too much on like how much money it might make them. But the time is why you use any software. So that's that's my biggest pitch like pushpress or any system learn how to create systems and processes that are replicable save you time on which allow you to focus

Cory McKane  9:35  
I love that I think that was that was the biggest thing early on is I was just trying to make a bunch of features for we strive I was like this is a feature this feature. And then I realized like at the end of the day when I use the software I want to use it be dealt with it. I want to be nice and then done. I think just making it simple and really quick is the number one way to like just make an effective platform.

Dan Uyemura  9:53  
And it was beyond that. So yeah, when when you actually have to go when someone has to go into we strive and actually interact with it. It should be quick at a minimum Right, in my opinion, and one of our philosophies, I push presses. Like, we're building software that I don't want you to use, right? Like, think of it like we're spending a ton of time, money and energy to write these little robots that do stuff for you. So like, take billing, for instance. And I'm sure it's the same on your platform, like we try and Bill you for your membership. If your membership fails, you can't check into the gym. If it does fail, it's automatically retrying if it can't auto retry and collect that it's auto reaching out to the customer sending emails, sending text messages, if they don't act on that, then it's auto canceling a membership. You know, it's like, those are all things that would have taken time and you could have forgot to do most importantly, you could have forgot to do right. So it's creating perfect process, replicable, perfect processes executed, executed the same way every time without your interaction. And what is that that's just a robot?

Cory McKane  10:51  
right? Exactly.

Dan Uyemura  10:52  
So Exactly. The key to running any business is you only have so much time you only have so much attention and you're gonna fuck shit up. If you try and do too much either buy or build in our world, people are renting the robots from us to do all of this stuff for them. So they can just focus on showing up to the gym and giving someone a high five when they when they do something amazing, right? Something a robot can't do. I like it. I like that.

Cory McKane  11:15  
No, I mean, yeah, automation is the way the future for sure. And I keep like forcing myself to add more the Zapier integrations Zapier, Zapier integrations to our platform. How did COVID effect pushpress? Was it like was it rough? Was it okay good. Bad. Like Where were you guys out with that?

Dan Uyemura  11:29  
I mean, in hindsight, it wasn't as bad as we all thought it would be gym owners were I can. I've already been swearing I could swear right gym owners were fucking blurple corporate bleeping them

Cory McKane  11:37  
out. Yeah. Is the family. I mean, like, yeah, I mean,

Dan Uyemura  11:41  
I mean,

Cory McKane  11:42  
I think shit, okay, the flock is a little like, you know, yeah,

Dan Uyemura  11:45  
man. rondalla that were gym owners were pretty screwed. Right? Like, let's be clear about it, right, like super time of uncertainty. Their members were uncertain day were uncertain. Their landlords were uncertain. Like the one thing business does not like is uncertainty. Right. So it was a rough period for pushpress. It was rough because of all the uncertainty, but we kind of rallied around what is inherent to us. I'm a gym owner, my co founders are gym owners. My CRM is a gym owner. My support people are gym owners, we're all gym owners at heart. So when that shit when that hit the fan, we just rally the tents. And we did everything we could to help the gym community because we cared about them. So for us, it was actually really good in that regard, even though it was a bad time. Because it was almost like, well, CrossFit is like this and the army, this is a good example, the army. The reason they put you through hell and boot camp is because when you come out of boot camp, people with shared experiences through like massive duress have bonds, right? So this was a period of mat of masterclass that we shared with our community. We put out a bunch of like, how to get alone How to get through this, how to keep your members did a ton of webinars, had a bunch of guests on just did everything we could to get them through the pandemic. And I think it really helped solidify our community and was an honest, genuine message that attracted a lot of clients to us. We actually this is a fun Fun fact, which you can even okay, because this app is just interesting fact. We actually got a PvP loan during that time, and pretty decent one. And what we did is we just took a pretty major slice of that loan and just gave it to Jim's right we just created our own grant. And we just said like we're giving like in $500 increments like, tell us why you deserve a grant and we just gave money away no strings attached alone. We just were like, have some money. Right? And it was concepts like that. That made a really shitty time. Okay for us.

Cory McKane  13:38  
That's awesome. That's incredible. I mean, I wish we had like an extra dollar to give away but I love that you guys were able to do that. And that's that's beautiful. And I mean COVID definitely fucked up a lot of gyms unfortunately be like, like you said, I think everyone's gonna come out better and I mean even looking at restaurants like I love how in LA they have all these beautiful outdoor dining areas that did this humans

Dan Uyemura  13:57  
are so resilient, like human beings are the cockroaches of the world like you throw a pandemic at us and we'll have alfresco dining up in the next month right like we just make the best out of the worst right? And honestly like I hope we never take it away off with all this outdoor dining and LA is amazing. I love it. Yeah,

Cory McKane  14:15  
I was walking through Culver City I didn't even recognize where I was. There's just beautiful the whole city is like shut down for outdoor dining is amazing. So yeah, I absolutely love that. What are the villas on a personal level? Like what are your personal workouts like, like, what do you like to do in the gym?

Dan Uyemura  14:28  
I actually do quite a bit of different stuff and I there is no regular I guess regimen to it built kind of a little CrossFit II type gym out of my in my garage. It's pretty dope. I'm pretty proud of it. But so we can work out there whenever we want. We usually do some type of CrossFit type workout. I'd say three times a week, maybe four. I just joined a yoga studio up around here shout out to Cathy yoga. She's like a new upstart, you know, like my blood like she's someone who loves yoga who opened a studio and took a risk and she's trying to do it. So join that I do that like once a week. I do endurance running. I haven't done it much in the last month or two, but I ran like 450 K's now. How many 3030 points something 31 miles. That's crazy. Yeah. So that. I mean, let me let me make my pitch for running because most people who aren't runners hate running. Do you like running? Are you like running you ride?

Cory McKane  15:22  
I ran a marathon last year and I died. I literally died. But you probably wouldn't even say that. No, no, I had really shitty shoes. I had, I had shoes that my ex had bought at the goodwill. They were Nike freeze. And they were like 30 years old. And and so now I have Brooke. So I'm fine. Shout out Brooks. Brooks has sponsored this game now. But my buddy works that I tried to get a sponsorship. But I can't get one yet. So I'm still working on it. Yeah, now I have brookston I'm fine. But I lost six toenails, I had to live the last four I like lived but like I got a little emotional cuz I finished it. And I never thought I could do that.

Dan Uyemura  15:58  
That is one of the things about these long runs. So I do it for two reasons. Personally, one, I like to do trail running, or at least running that's not city running. So I live in South Hill of a town and I run up into the hills a lot. And then all these races are out in the mountains. Right? So it's out in the wilderness. So one, it gets me into the wilderness. So I I try to live a life of efficiency, right? So what I like about running is it does three things for me at once. It's fitness, I get to get out in the wilderness. And the third thing and that's the most important thing is I get to become a better human being while I do it, meaning I always listen to a podcast or a book, like I'm learning while I'm running. So I'm doing I'm really doing two things at once. Like I'm getting fit, I'm trying to have some level of fitness and I'm learning at the same time. I also take meetings while I run tells you I don't run fast. But I'm just tried. I've tried doing that. But I'm like, like you just can't run. Yeah, so when I run I don't run for speed. Generally, I just run to be out there. So I think I tried to make the pitch whenever I talk to people, like if you're an entrepreneur and you're trying to like read books and become like, take time to become better. Why not do that while you're actually running? Like get out and get some fitness to you. Because most people in our shoes who run businesses don't spend any time doing fitness, right? So go for a fucking walk and listen to a book. Don't just sit around and listen to a book or read a book like do something while you do exactly

Cory McKane  17:20  
yeah, I try on days where I'm not doing like a heavy workout. I like to put on like that that book I showed you traction that I really like right now. Just like listen to that as a podcast. But then like, I don't know, cute girl walks by I want to hit a bench max. I gotta throw on some. I don't think listening to books works in a gym. I Yeah, exactly. So I tried to but like I usually end up switching like 10 minutes in but I do especially when I'm warming up it works well. I don't know cooling down sometimes. But I listen to

Dan Uyemura  17:51  
some books while you run. Like your your running time is gonna go down because you're gonna be focused on the book, but also you won't realize how far you ran because you're gonna be so focused on the book.

Cory McKane  18:00  
I'm gonna start doing it. When I did the podcast I had to listen to what's that guy? bald, black dude, ex Navy SEAL marathon like crazy. Ronald Reagan. Yeah, his Rogen. David Goggins? Yeah, I had to listen, I listened to that four hour thing while I was running my marathon cuz I had to I was gonna, I could not have gotten through without that. So back back to your gym. So I wanted to open the gym as a kid and then I shadowed this local gym that my neighbor like was one of the bigger Gold's Gym guys had all these franchises, whatever. And I just thought it was like really competitive our small hometown, there were so many gyms. And I just it was so hard to like compete. I felt like so how would you compare owning a gym competitive wise to owning a gym software competitive wise,

Dan Uyemura  18:42  
I think if you know what you're doing, you can crush it owning a gym. The problem is most will most gym owners first of all only care about training or that aspect of training. They don't care about business. Right? Yeah. And secondarily, the financial incentive is way lower. So it's hard to make the justification to spend a bunch of time learning to be a really fucking dialed in business person. Right? But that being said, the bar is so low, that if you just understand basic marketing principles, basic retention principles, basic unit economic principles, you know, just basic sales process basic so you know one thing you're a product guy so you'll appreciate there's one thing I realized most gyms don't do, and we did it towards training lab only because my business partner is a product guy is like he would actually look at every aspect of the gym from the lens of a customer. Like when I parked my car How do I feel when I walked to the front door? Was there a dog shit that's been there for three months? Like that's gross? A bunch of stuff gym owners don't look at right? Yeah, like the front window is dirty. Did you clean it? Can you put up a mural on it and said so you don't have to clean it and it looks super awesome. Like those things those that whole experience of in gym experience. I don't think most gyms pay attention to they focus on like, Oh, I got you Oh Mac's PR on this or I made you lose weight. But they're not thinking that like I always relate gems to coffee shops, because coffee shops get it. Like if you go to a good coffee shop, the coffee is they're all kind of the same. They're all like, especially these really fancy ones are good. It's good. It's been in the Starbucks, but it's like, pure white. It's like a lot of empty space, great lighting, flowers, you know, I mean, it's the experience of it that you go for. It's really not the coffee. The coffee is utility of it.

Cory McKane  20:27  
No, I totally agree. And as you're as you were talking, I was thinking about, like, everything I know that I do with waste drive like yeah, like automated emails and like product overviews and walkthroughs. And I'm like, I could crush owning a gym, just like the experience and like sending them a follow up email and all that. Yeah, I think that's a big, that's a big loss. But to your point, like the pushpress could get you a ton of money and then owning a gym, you know, good money long term, but like pretty steady, but not, you know, as massive a potential return. So

Dan Uyemura  20:54  
you can you couldn't have a really good lifestyle owning a gym. Right? That's not to be overshadowed. But yeah, I think like, I think if you owned a gym, it would look nice, it would feel nice, it would be customer centric, like looking at the waist right product and what you do, it's just inherent in who you are, right? There are gyms out there that do do it. And you'll see it like they'll have a really nice waiting room. Never really not, you know, like, make people feel good. But for the most part, I think gyms in general are just especially the gyms that that are in my neck of my industry. Don't pay attention to that so much.

Cory McKane  21:24  
And what's one thing that you would tell gym owners like coming into that you wish to want to told you before you open your gyms,

Dan Uyemura  21:31  
so the biggest one is sales. Most when I opened my first gym, we had what we call the no sale sell, because we didn't want to sell. So we actually made a thing about it. And people would come in, they do our intro class, they kind of like get the feel for the gym, we would like teach them about nutrition, we would teach them about CrossFit. We teach about this and that they do this intro week, the intro week, we actually manufactured It was awesome. It was like the first day they did this really basic workout. It was like push ups air squats and run four rounds of it. And it literally would destroy everybody. Because they didn't understand that if you do anything hard, it destroys you. You know? Exactly, yeah. And then we set the whole week up. So the last day was that workout again. It was like a retest, and everybody got like 50% better times. And again, it's because they didn't understand that once they understood what intensity was, and they learned how to manage themselves to the intensity. And you know, like they had experience of it. A whole week of experience with intensity. They can do it better, but they just saw it like, they just saw it like shit. I just went from 15 minutes to 10 minutes. That's amazing. This shit works, right? And then we go like, Cool. Thanks for the week. See you later, and just fucking want and just leave them there. And I remember like to this day that you'd see people's faces like, what what am I supposed to do? Like, you don't? Is that it? Like it's over? And then like we would like literally give each other high fives like, Oh, yeah, like, these people came up and talk to me after enjoined. And we'd be like, Hi, fi like they wanted it right. But we probably lost like 50% of the clients because they're like, I don't know, super cool. But they didn't that was it. Like they just left. Yeah. So there's a huge stigma in in most the world about sales is bad sales is bad. But there really is reality is like those people came to my gym because they wanted something. And we literally showed them it. We gave them a taste of it. We showed them they can get it and then we just let them leave. And they were probably more confused than anything like I wanted to join. But I just because we didn't ask them exactly. So yeah, there's ways of doing ethical sales. And this is the biggest thing I learned in the beginning of Postgres. There's ways of doing ethical sales, understanding what people want, understanding what their pains are, can you match? Can you can you solve them, if not refer them to somewhere that they can, if you can, you're doing them a disservice. Or it's one of two things, either you're doing them a disservice by being too chicken to talk to them about the conversation, they didn't have to become a member of gym, or you don't believe in your product, and you shouldn't be in business anyway. So if that's the case, then yeah, don't sell them just go out of business. But if you do think that you know what you're doing and you running a good gym or a training situation, then you're doing them a disservice by letting them not join if they need you. Right? Understanding sales is the number one thing I think when you open a gym or you become a personal trainer, you're a salesperson. So just embrace it. And I don't think that as gym owners

Cory McKane  24:24  
think trainers are, I mean, I always say I'm like if I was a trainer, it'd be hard for me to like just gotta go to the gym floor to sell myself. I feel like I'd have to naturally get clients. So whenever I see trainers doing it, I mean, I've got I've gotten annoyed of trainers trying to pitch me to be their trainer.

Dan Uyemura  24:40  
That's not sales. That's marketing. They're marketing you on the floor, right? Yeah, that's different marketing. I say sales first because if you can't close a sale, you're dead. And you're gonna naturally get people find who are interested. Marketing is actually drumming up interest and creating interest. And yeah, like cool. Like what they're doing is in our world that's called outbound. They're just going out on the gym floor and just trying to like, make you interested. That's not good. Right? I don't think there should be. We call it like attraction over promotion. Right? Like people should be, you should be doing things that make people like, make you want to go talk to that person, as opposed to them shoving stuff down your throat,

Cory McKane  25:20  
this guy at LA Fitness and apply it was literally I was I was mid squat, and he was staring at me. He got right, my face just scared me. I'm like, okay, what's going on? I rack the weight. And then he takes the 45 off when I do and he hasn't said a word still. And I'm like, this is really weird. I do another full set. And then I finished my set. I finally go like, what's up, and he goes, I want to be your trainer. And I was like, This is the weirdest thing I've ever had. He was it. It was like three minutes. He just like, he just sat like this. It just looked at me. I was like, This is not I don't know, Who told you to do this. But please leave by area. But anyways. Yeah, so that that's what happened there. But so so where do you see pushpress? Going in the next couple of years? Like, obviously, you guys have plans? I don't see where you see, but like, what do you what are you guys building towards basically?

Dan Uyemura  26:03  
Yeah, I mean, we haven't formally announced any of these plans. I'll talk about them here. Because it is what it is

Cory McKane  26:09  
exclusive. Alarm thing I don't know,

Dan Uyemura  26:13  
what we are building towards pushpress is basically the Tesla of gym software. And I think all software is building this way, you know, in different in whatever vertical you're in, they're all kind of going this way. And the idea is, if you want pushpress to do all the work for you, it will a bunch of concepts and things that really up until recently have been too expensive or hard to build for specific niches like fitness, like people like IBM, orange and Ford, we're enjoying these things. You know, Amazon and Tesla obviously, were it wouldn't be cost effective to build at our level nowadays. So it'd be it'd be ideas like this, use big data sets, machine learning, like a lot of these big lofty buzzwords, but they work. Hey, so Cory, you're Jim, I noticed you normally get 9.2 leads per month. And now you're getting 7.1 leads per month seems a little bit dry. I'm going to take some of your blog posts on your Instagram posts, and some of your Google My Business posts, I'm going to match them up, use your tone of voice user images and automatically post a Facebook ad that goes to a landing page that pushpress automatically creates with an offer that we automatically creates, we know this offer converts, and then it's going to people are going to use that add the book time and they're just gonna show up at your door. When once your lead funnel starts filling up, we'll take that back down. So just you can think of that for every aspect of the gym, you know, reaching out to people starting communications, you know, driving, oh, hey, this class a little bit late. So let's send out some text messages or push notifications to try and get people coming into the class or whatever. upselling private training, there's a million things you can do to completely automate the entire gym experience from the customer coach and owner standpoint. But if you're a you're like if you're a Tesla owner, and you like taking the curves on the on the mountain road, and you don't want autopilot on Have at it, like if you think you can do better in the system, and you probably can if you focus on it, then you do it, you know, but if you want to just focus on again, like what I said earlier, the whole concept is humans are really fucking good at doing certain things. And they're really bad at doing other things. So if you want to focus on the stuff that you're really good at, and just dial in there and let the system do the rest. They're gonna

Cory McKane  28:21  
push press. Well, I can't wait to check out all those updates. We have Dan umemura is

Dan Uyemura  28:32  
Uyemura Uyemura  dan Uyemura here with pushpress it's free to sign up right free to sign up get started. We do. Yeah, we have a free plan. Yeah, it's like free to free to get started leaf free. And if you got a bigger gym, they're one of the most cost effective automated gym software's on the planet. So is that a good pitch? Is that bad? Never do that. That's pretty good. No, it's good. I was just checking out your mic. Nice. Oh, yeah. I mean, it's not mine. I left my mic at home and I have a full podcast studio here in Austin. So I was like, God, it's worked for me. works out Yeah. But um, yeah, Dan is awesome having you on I just saw you like two days ago, but good to see you again. And Raul man, enjoy la while you're here. I will. I'm actually back in Austin already. Oh, you are? Yeah, I'm already back. Yeah, there we go back in the office. So there we go. Okay, thanks a good dad.

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