September 22, 2023

As a gym owner, what are some Fitness Trends to watch going into 2024?

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As a gym owner, what are some Fitness Trends to watch going into 2024?
Cory McKane
Blog Post Summary:

As a gym owner, staying ahead of the curve is essential to attract and retain members in the ever-evolving fitness industry. To remain competitive and provide the best possible experience for your clientele, you need to be aware of emerging fitness trends.

As a gym owner, staying ahead of the curve is essential to attract and retain members in the ever-evolving fitness industry. To remain competitive and provide the best possible experience for your clientele, you need to be aware of emerging fitness trends. In this blog post, we'll explore some fitness trends to watch as you prepare for 2024, offering insights and strategies to keep your gym on the cutting edge of the industry.

Here are 10 trends to look out for:

1. Digital Fitness Experiences

The digital fitness revolution is here to stay. The rise of fitness apps, virtual classes, and wearable technology has changed the way people approach fitness. To stay relevant in 2024, consider offering digital fitness experiences within your gym. This could include providing access to virtual training sessions, interactive fitness apps, and wearable device integration to help members track their progress.

Investing in technology like smart mirrors, which offer real-time feedback and virtual coaching, can create a more engaging and data-driven fitness experience for your members.

2. Personalized and Data-Driven Workouts

One-size-fits-all fitness programs are becoming a thing of the past. Members increasingly expect personalized workout plans that cater to their unique goals and fitness levels. Embrace data-driven approaches, such as body composition analysis, fitness assessments, and performance tracking, to offer tailored exercise and nutrition recommendations.

Consider implementing artificial intelligence (AI) and machine learning tools to analyze member data and provide personalized workout routines and nutrition plans. Offering individualized guidance can enhance member satisfaction and loyalty.

3. Holistic Wellness and Mindfulness

In 2024, fitness is not just about physical health; it's about holistic wellness. Members are seeking well-rounded experiences that address mental and emotional well-being alongside physical fitness. Incorporate mindfulness practices like yoga, meditation, and stress-reduction techniques into your gym's offerings.

Creating dedicated spaces or studios for mindfulness activities and hiring certified instructors can help you meet this growing demand. Additionally, consider hosting workshops or events focused on mental health and wellness topics to foster a supportive community.

4. Sustainable Fitness Practices

Sustainability is a rising concern for both individuals and businesses. Gym-goers are increasingly looking for environmentally responsible fitness options. As a gym owner in 2024, consider adopting sustainable practices within your facility. This can include using eco-friendly building materials, energy-efficient equipment, and waste reduction strategies.

Promote sustainability within your gym's culture and brand, as environmentally conscious practices can attract a growing segment of eco-conscious members.

5. Community and Social Fitness

The sense of community is a powerful driver in fitness. People want to connect with like-minded individuals who share their fitness goals. In 2024, focus on fostering a strong sense of community within your gym. Organize social fitness events, group workouts, and challenges to encourage interaction among members.

Consider creating dedicated social spaces within your gym where members can relax, socialize, and build connections. Building a fitness community can enhance member retention and create a loyal customer base.

6. Hybrid Fitness Models

Hybrid fitness models, combining in-person and online elements, are gaining momentum. Offer a mix of on-site and virtual fitness experiences to cater to diverse member preferences. This may include livestreaming classes, on-demand workouts, or personalized coaching via video conferencing.

By embracing hybrid fitness, you can provide convenience and flexibility to your members, ensuring they can stay engaged with your gym whether they're at home or on-site.

7. Functional Fitness and HIIT

Functional fitness and High-Intensity Interval Training (HIIT) remain popular workout choices in 2024. These time-efficient and effective workouts cater to busy schedules and deliver impressive results. Consider expanding your gym's offerings in these areas, offering a variety of HIIT classes and functional training equipment.

Incorporate innovative equipment like battle ropes, kettlebells, and suspension trainers to keep workouts engaging and challenging.

8. Nutrition and Dietary Support

Nutrition plays a pivotal role in achieving fitness goals. In 2024, consider offering nutrition counseling and dietary support services at your gym. Collaborate with certified nutritionists or dietitians to provide members with personalized meal plans and guidance.

You can also host nutrition workshops and cooking classes to educate members about healthy eating habits. A holistic approach that combines fitness and nutrition can lead to more significant and sustainable results for your members.

9. Inclusivity and Diversity

Diversity and inclusivity are increasingly important in the fitness industry. Ensure that your gym creates a welcoming environment for people of all backgrounds, ages, and abilities. Offer a range of fitness classes and training options that cater to diverse needs and preferences.

Invest in training for your staff to ensure they are sensitive to inclusivity issues and can provide a supportive and respectful experience for all members.

10. Continuous Learning and Adaptation

In 2024, the fitness industry is likely to continue evolving rapidly. As a gym owner, it's crucial to stay informed about emerging trends, technologies, and best practices. Attend industry conferences, webinars, and workshops to network and gain insights from experts.

Maintain an open dialogue with your members to understand their evolving needs and preferences. Be prepared to adapt your gym's offerings and strategies to meet these changing demands.


As a gym owner in 2024, staying informed about fitness trends is essential to remain competitive and provide exceptional value to your members. By embracing digital fitness experiences, offering personalized workouts, promoting holistic wellness, and adopting sustainable practices, you can position your gym as a leader in the industry. Remember that building a strong sense of community, offering hybrid fitness options, and staying adaptable are key strategies to thrive in the ever-evolving fitness landscape.


Are you a new gym owner? Read these articles to help grow your gym:

Want to add a 5-star training software to your gym? Try out WeStrive for gyms for free

About the Author:
Cory McKane
Cory is a huge fan of fitness - and an even bigger fan of helping you with your fitness. He’s started on his journey with WeStrive back in 2015 and has been building it ever since.

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Written by
Cory McKane
CEO | WeStrive
Huge fan of fitness - Even bigger fan of helping you with your fitness. I've been building up the WeStrive platform for over 5 years and I'm excited to keep building out the greatest Health & Wellness platform on Earth.

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As a gym owner, what are some Fitness Trends to watch going into 2024?