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Personal training can be a lucrative addition to any gym's services. Not only can it increase revenue for the gym, but it also offers clients the opportunity to receive personalized attention and achieve their fitness goals more effectively. However, growing personal training at your gym takes more than just putting up a sign advertising the service. Here are some strategies you can implement to increase your personal training business.
Personal training can be a lucrative addition to any gym's services. Not only can it increase revenue for the gym, but it also offers clients the opportunity to receive personalized attention and achieve their fitness goals more effectively. However, growing personal training at your gym takes more than just putting up a sign advertising the service. Here are some strategies you can implement to increase your personal training business.
1. Develop a solid marketing plan
Before you start promoting personal training services, take some time to develop a solid marketing plan. This should include identifying your target audience, determining the unique selling points of your trainers, setting pricing and creating promotional materials.Identifying your target audience will help you create marketing materials that speak to their needs and wants.
For example, if your gym is located in an area with a lot of seniors, you might want to focus on the health benefits of personal training for older adults.It's also important to highlight the unique selling points of your trainers. Do they have advanced certifications? Are they experienced in working with certain types of clients, such as athletes or people with injuries? Use these selling points to differentiate your personal training services from those offered by other gyms in your area.
Pricing is another important consideration. You'll need to strike a balance between charging enough to cover your costs and paying your trainers a fair wage, while also being competitive with other gyms in your area. Finally, make sure your promotional materials are professional and clearly communicate the benefits of personal training at your gym.
2. Offer online training
Online personal training is the #1 way to increase revenue for your gym, especially if you haven't started offering it yet. You can reach an unlimited amount of clients while still running your gym in person. With platforms like WeStrive, you can even offer entire program libraries for a recurring monthly price. Just take one of your coaches, have them build 10 plans, and then add them to the library. You can easily sell these low-cost plans to members at your gym that aren't currently working with a trainer. It's a great way to make more revenue while also helping members get a foot in the door when it comes to personal training.
3. Offer trial sessions
Many people may be hesitant to commit to personal training without trying it first. Offer trial sessions to potential clients so they can experience the benefits of personal training firsthand. These sessions can be one-on-one or small group sessions, and should be focused on demonstrating the value of your trainers and services.
Encourage your trainers to be personable and engaging during these sessions, and provide potential clients with information about the benefits of personal training and how it can help them achieve their fitness goals.
4. Upsell existing clients
If you have existing clients who are already using your gym's services, they may be interested in trying personal training. Offer them a special deal on their first few sessions or give them a free session as a thank you for their loyalty.
You could also host events or seminars that focus on the benefits of personal training, and invite existing clients to attend. Use these events to showcase your trainers and services, and offer special deals or discounts to attendees who sign up for personal training.
5. Focus on client retention
Once you have clients using your personal training services, it's important to focus on client retention. This means creating a positive client experience, delivering on your promises and ensuring your trainers are providing a high level of service.Consider implementing a client feedback system to track satisfaction and identify areas for improvement. You could also offer ongoing incentives, such as discounts on sessions or referral bonuses, to encourage clients to continue using your personal training services.
It's easier to keep a client then it is to add a new one
In conclusion
Growing personal training at your gym requires a strategic approach that focuses on marketing, hiring, offering trial sessions, upselling existing clients and focusing on client retention. By implementing these strategies, you can increase revenue and provide your clients with a valuable and personalized fitness experience.
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Are you a new gym owner? Read these articles to help grow your gym:
- How To Write The Perfect Mission Statement For Your Gym
- Unlock Your Gym's Potential: A Guide to Best Practices
Want to add a 5-star training software to your gym? Try out WeStrive for gyms
About the Author:
Cory McKane
Cory is a huge fan of fitness - and an even bigger fan of helping you with your fitness. He's started on his journey with WeStrive back in 2015 and has been building it ever since.
