How to write a memorable and professional fitness bio - and 6 ways to improve the current personal training bio you already have.
Your personal training bio is going to be the first thing potential clients really pay attention to - so you need to make it count.
When a client lands to your website, landing page, Instagram bio, etc. they are going to immediately read the words that describe you (AKA your bio).
As a personal trainer, you obviously want to highlight your accolades, achievements, certifications, etc. but you also want to stand out. Almost every personal trainer on Earth is certified... so you need to tell the world why you're special and why a client should train with you.
The real secret to writing a memorable and professional fitness bio is to word it in a way that shows you can help the client achieve their goals and transform their life.
It's one thing to say, "I have a NASM"
It's another thing to say, "Over the years as a NASM-certified Trainer, I have mastered the ability to listen to my client's needs & goals, and I know how to turn those goals into a plan that can transform your life forever."
WeStrive personal training platform landing page: Complete with testimonials, experience levels, and a brief trainer bio
Platforms like WeStrive (pictured above) have sections that mostly do this for you.
Regardless, you want to make sure that the years you've been training, your location, your certifications, and any professional education you have is highlighted.
Take some time and step into your client's shoes in order to really figure out who your target audience is. Are they elderly? Are they athletes? Do they like going on hikes?
Your Client persona should reflect this.
The last thing you want is to say, "I'm going to get you super jacked" and then have a ton of elderly women applying to train with you.
Figure out your ideal client's:
Take all of these factors into consideration and then write your bio almost @ that person.
If someone you know meets all of your listed-out factors, then write your bio as if you're writing to them (and then delete their name afterwords obviously 😉).
Everyone has a story to tell, and if you have the space, definitely tell yours.
A good dietician friend of mine has a weight-loss story where she personally lost over 70 Lbs.. You better believe she includes that in her bio.
If you used to be an athlete and you train athletes... definitely talk about your life/career as an athlete. Mention why you enjoyed it, how long you played, how you trained, what you could do differently, etc..
Your bio will go on your landing page or website, your Instagram, Twitter, Facebook, and maybe even your email signature.
Keep this in mind when you're writing out your bio. We recommend starting with your in-depth website/landing page bio and then minimizing it down from there.
The goal is to have a universal message that doesn't change from platform to platform. If I see you on Twitter as a CSCS certified coach looking to get men in their 40's in shape - I don't want to see you on Instagram with a bio that says you only work with women.
Consistency is key. Stay consistent.
Your potential clients are looking for a transformation. They are looking to go from point A to point B and they want you to help them.
Tell your potential clients what you can do for them. Are you going to help them lose weight? Get a 6-pack? Run a marathon?
Be specific on what you can do and what you have done in the past.
Also, what else can you offer them? Are you also a nutritionist? Include that you'll provide meal plans.
Did you swim in college? Write down that you can drastically improve their form for lap swim (my personal favorite cardio 🙂).
No matter what you do, just find a way to let them know that you're not only here to help, but you're the right person for the job.
Okay, you've done it. You've built a beautiful website and now have a professional fitness bio...but nobody is signing up.
That's because you still need to ask clients to sign-up by giving the a call to action.
End with a sentence like, "Sign-up below if you want to transform your life" followed by a button that says 'Sign-up today' or 'Book a call'.
However you do it, just make sure that it's consistent with the message you displayed throughout your personal trainer bio.
Your bio needs to represent you, what you do, and how you do it. Just be yourself and take your time with it. If you have any questions or need tips about how to make an amazing fitness bio - email us at firstname.lastname@example.org
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